2 Comments on ‘A Thousand Readers, A Thousand Hamlet’: the Diversity of Decoding and the Infinite Possibilities of Significance
Posted in 3. ‘Manufacturing Consent’ Or ‘Ideas of encoding and decoding’ Blog

‘A Thousand Readers, A Thousand Hamlet’: the Diversity of Decoding and the Infinite Possibilities of Significance

Children’s perspective Adult’s Perspective Image source: The anti-child abuse poster that can only be seen by children…

0 Comment on Unlocking the code: How Encoding and Decoding shapes our digital lives
Posted in Blog

Unlocking the code: How Encoding and Decoding shapes our digital lives

Two crucial processes in communication and information transfer are encoding and decoding. Data must be transformed into…

0 Comment on Making Consent: Do We Live in a World of Free Will?
Posted in 3. ‘Manufacturing Consent’ Or ‘Ideas of encoding and decoding’ Blog

Making Consent: Do We Live in a World of Free Will?

Edward S. Herman and Noam Chomsky, 1988, in Manufacturing Consent: The Political Economy of the Mass Media…

0 Comment on Decoding the Gender Divide: No Wonder Algorithms Shape What We See and Believe?
Posted in 3. ‘Manufacturing Consent’ Or ‘Ideas of encoding and decoding’

Decoding the Gender Divide: No Wonder Algorithms Shape What We See and Believe?

Stuart Hall proposed the notice of Encoding/Decoding in 1973, stating that media makers use their precise language…

1 Comment on Encoding and decoding from the perspective of the Olympic Games
Posted in 3. ‘Manufacturing Consent’ Or ‘Ideas of encoding and decoding’ Blog

Encoding and decoding from the perspective of the Olympic Games

Do you know the encoding and decoding? Let’s discuss these two things together today. Encoding refers to…

0 Comment on “Decoding and Encoding in Barbie: Exploring Its Social Messages”
Posted in 3. ‘Manufacturing Consent’ Or ‘Ideas of encoding and decoding’

“Decoding and Encoding in Barbie: Exploring Its Social Messages”

Encoding and decoding is a communication theory proposed by cultural studies scholar Stuart Hall, used to analyze…

0 Comment on Decoding Perspectives: Stuart Hall’s Encoding/Decoding Theory and Its Impact on Media Interpretation
Posted in 3. ‘Manufacturing Consent’ Or ‘Ideas of encoding and decoding’

Decoding Perspectives: Stuart Hall’s Encoding/Decoding Theory and Its Impact on Media Interpretation

Hall is a representative of the cultural studies. His research results represent the highest level of the…

1 Comment on The Continuation of a Way of Thinking: The Mysteries of Encoding and Decoding
Posted in 3. ‘Manufacturing Consent’ Or ‘Ideas of encoding and decoding’ Blog

The Continuation of a Way of Thinking: The Mysteries of Encoding and Decoding

Have you ever thought about whether the words you say to others mean the same to them…

2 Comments on The Little Mermaid’s Encoding & Decoding
Posted in 3. ‘Manufacturing Consent’ Or ‘Ideas of encoding and decoding’ Blog

The Little Mermaid’s Encoding & Decoding

The ideas of encoding and decoding adapted by Stuart Hall, a Jamaican-born British sociologist, suggested that the…

0 Comment on Decoding the Legacy of Empresses in the Palace: How Audiences Recreate Meaning
Posted in 3. ‘Manufacturing Consent’ Or ‘Ideas of encoding and decoding’ Blog

Decoding the Legacy of Empresses in the Palace: How Audiences Recreate Meaning

Stuart Hall’s Encoding/Decoding theory provides a fascinating lens to analyze how media content is created and interpreted….

1 Comment on Santa on Coke – Encoding and Decoding Coca-Cola’s 2023 Winter Fest Advertisement
Posted in 3. ‘Manufacturing Consent’ Or ‘Ideas of encoding and decoding’

Santa on Coke – Encoding and Decoding Coca-Cola’s 2023 Winter Fest Advertisement

Have you ever watched a movie or listened to a song with someone, only to realise you…

0 Comment on Encoding and decoding DAMN. (It should have won album of the year)
Posted in 3. ‘Manufacturing Consent’ Or ‘Ideas of encoding and decoding’

Encoding and decoding DAMN. (It should have won album of the year)

When first hearing the words encoding and decoding messages, your first thought might be about spies sending…

2 Comments on Manufacturing Consent Shapes Our World
Posted in 3. ‘Manufacturing Consent’ Or ‘Ideas of encoding and decoding’

Manufacturing Consent Shapes Our World

US theorists Edward Herman and Noam Chomsky created the Propaganda Model, which argues that mainstream American (and…

0 Comment on The Hidden Agenda: Uncovering How Media Manufactures Consent.
Posted in 3. ‘Manufacturing Consent’ Or ‘Ideas of encoding and decoding’ Blog

The Hidden Agenda: Uncovering How Media Manufactures Consent.

“Manufacturing consent” is a concept that explore how mass media shapes and influences public opinion. The concept…

0 Comment on Manufacturing Consent is a large problem: The 2024 Presidential Election
Posted in 3. ‘Manufacturing Consent’ Or ‘Ideas of encoding and decoding’

Manufacturing Consent is a large problem: The 2024 Presidential Election

Manufacturing consent was a phrase originally coined in 1922, by the American journalist Walter Lippman, to refer…

0 Comment on Manufacturing Consent: An Invisible Force in the Age of Information Manipulation
Posted in 3. ‘Manufacturing Consent’ Or ‘Ideas of encoding and decoding’ Blog

Manufacturing Consent: An Invisible Force in the Age of Information Manipulation

In today’s age of information explosion, ‘manufacturing consent’ has become a thought-provoking social phenomenon. The concept was…

1 Comment on When East Meets West: How Encoding and Decoding Shape the Global Spread of Chinese Culture
Posted in 3. ‘Manufacturing Consent’ Or ‘Ideas of encoding and decoding’ Blog

When East Meets West: How Encoding and Decoding Shape the Global Spread of Chinese Culture

Encoding will have the effect of constructing some of the limits and parameters within which decodings will…

0 Comment on Explaining the communication success of Li Ziqi’s video from the perspective of coding and decoding
Posted in 3. ‘Manufacturing Consent’ Or ‘Ideas of encoding and decoding’

Explaining the communication success of Li Ziqi’s video from the perspective of coding and decoding

(Hall 1980: 130) The “encoding-decoding” model is an important theoretical framework in cultural studies for understanding how…

0 Comment on Explain encoding and decoding from the perspective of social information
Posted in 3. ‘Manufacturing Consent’ Or ‘Ideas of encoding and decoding’ Blog

Explain encoding and decoding from the perspective of social information

Hi, everybody. Today I want to talk to you about the concepts of coding and decoding. This…

0 Comment on The thoughts on encoding and decoding
Posted in 3. ‘Manufacturing Consent’ Or ‘Ideas of encoding and decoding’

The thoughts on encoding and decoding

The encoding and decoding have always been profound and obscure topics in people’s lives. Something like games,…

0 Comment on The dynamic of ‘manufacturing consent’ in a typical society
Posted in 3. ‘Manufacturing Consent’ Or ‘Ideas of encoding and decoding’

The dynamic of ‘manufacturing consent’ in a typical society

Theories of Media and Communication Blog post 3: ‘Manufacturing Consent’ ‘Manufacturing Consent’ is an idea about how…

0 Comment on Capitalism and Cultural Industry
Posted in Blog

Capitalism and Cultural Industry

Introduction to Cultural Marriage to Capitalism  One of the most prominent ideas amongst the schools of thought…

0 Comment on Construction of identity in the digital world
Posted in Blog

Construction of identity in the digital world

Presentation of Yourself The construction of identity in the digital world is the way people build their…

2 Comments on Identity Construction in the Digital World: The Establishment of the “Fat Donglai” Brand Image of Chinese Enterprises
Posted in 2. ‘Medium theory’ Or ‘Construction of Identity in a digital world’

Identity Construction in the Digital World: The Establishment of the “Fat Donglai” Brand Image of Chinese Enterprises

In the digital age, how companies can establish a unique and deep brand image in the digital…