0 Comment on Our Online Identity: The Digital Mirror
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Our Online Identity: The Digital Mirror

Construction of Different Identities in the Digital World Identity itself is a sense of who we are…

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Medium Theory in Today

Media theory helps us understand how communication tools shape our thoughts and our daily lives. That means…

0 Comment on Are we losing or gaining the right of forming ourself ? Construction of Digital Identity
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Are we losing or gaining the right of forming ourself ? Construction of Digital Identity

What does “identity” traditionally mean? Identity traditionally refers to what makes a person unique and distinct from…

0 Comment on Constructing You: Identity in the digital age.
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Constructing You: Identity in the digital age.

What is identity? Before exploring how our identities have evolved with the digital age, we first need…

0 Comment on Construction of Digital Identity
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Construction of Digital Identity

There are many ways to display one’s identity, such as social media, films and dramas, AI machines,…

0 Comment on Medium Theory: Rethinking “The Medium is the Message”
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Medium Theory: Rethinking “The Medium is the Message”

The idea of Medium Theory was first introduced by Canadian scholar Marshall McLuhan, who famously declared that…

0 Comment on If You Could Rebuild Yourself Online, Would You?
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If You Could Rebuild Yourself Online, Would You?

Think of the version of yourself that lives online. Every post, caption and story forms a specific…

0 Comment on Identity Construction in the Digital World :From Mediated Presentation to Algorithmic Shaping
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Identity Construction in the Digital World :From Mediated Presentation to Algorithmic Shaping

In an era deeply permeated by digital media, the way individual identities are constructed is undergoing a…

0 Comment on Behind the Filter: How Digital Media Shapes Me
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Behind the Filter: How Digital Media Shapes Me

“Nothing and nobody exists in this world whose very being does not presuppose a spectator,” writes Hannah…

0 Comment on Not Just the Message: Seeing the Power of the Medium
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Not Just the Message: Seeing the Power of the Medium

Medium theory examines what media communicates and also how the medium itself influences communication, culture, and perception….

0 Comment on Between the Screen and the Self: Construction of Identity in a Digital World.
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Between the Screen and the Self: Construction of Identity in a Digital World.

Think of your favourite influencer or online creator. What image do they project through their posts, captions,…

0 Comment on Constructing Identity in the Digital Media Age
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Constructing Identity in the Digital Media Age

In today’s digital environment, individuals can construct and present identities that extend beyond their physical selves. Platforms…

0 Comment on The Construction of Different Identities in the Digital World
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The Construction of Different Identities in the Digital World

By 2025, it seems that no one will have not used digital platforms and social media. In…

0 Comment on Construction of Identity in a Digital World: How many searches on Google happen per minute?
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Construction of Identity in a Digital World: How many searches on Google happen per minute?

Introduction:Did you know that in 2025 over 5 billion people use social media worldwide? Which is a…

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Culture Industry: Then vs Now

The culture industry, a term coined by Theodore Adorno and Max Horkheimer, critiques how mass-produced culture manipulates…

2 Comments on Is the Culture Industry Theory still relevant in 2025?
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Is the Culture Industry Theory still relevant in 2025?

The concept of the culture industry, developed by Adorno and Horkheimer, describes how mass-produced culture is used…

1 Comment on 🎭 The Culture Industry in the Age of Algorithms: Are We Consuming or Being Consumed?
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🎭 The Culture Industry in the Age of Algorithms: Are We Consuming or Being Consumed?

The term “culture industry” was coined by Theodor Adorno and Max Horkheimer in Dialectic of Enlightenment (1944). They argued that under capitalism,…

1 Comment on Two-Step Flow Theory: How Influence Really Works
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Two-Step Flow Theory: How Influence Really Works

The Two-Step Flow Theory Proposed by Paul Lazarsfeldand Elihu Katz, suggests that media messages don’t reach people…

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SHIWEI YANG Self-introduction

Hello everyone, my name is ShiWei Yang, you can also call me Harry, I am 21 years…

1 Comment on The Two-Step Flow Theory of Communication
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The Two-Step Flow Theory of Communication

The Two-Step Flow Theory, introduced by Paul Lazarsfeld and Elihu Katz in the 1940s, changed the way…

2 Comments on What exactly does the Two Step Flow Theory mean?
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What exactly does the Two Step Flow Theory mean?

The Two-Step Flow Theory is a theory of communication that explains how information and influence flow in…

1 Comment on Meme :the dervative of“ cultural industry and Two-step Flow”
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Meme :the dervative of“ cultural industry and Two-step Flow”

The concept of the cultural industry was first used by Adorno and Horkheimer in their book *Dialectic…

1 Comment on How the Tow-Step Flow Thoery Explains Today’s Media
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How the Tow-Step Flow Thoery Explains Today’s Media

The Two-Step Flow Theory helps explain how media messages reach people and how they spread. This idea…

0 Comment on Do Two step flow theory still significant today?
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Do Two step flow theory still significant today?

With rapid technological development, media and information now package and transfer in many new formats. Unlike the…