The Male Gaze in the Age of TikTok
The male gaze, first theorised by Laura Mulvey (1975), describes how visual media positions women as objects…
Before you clicking, something has already running
Algorithmic BiasesEvery time you register a new account on an online shopping platform, you can always enjoy…
Unmasking the Male Gaze
In feminist theory, as well as in media studies, the male gaze refers to a specific mode…
Stuart Hall’s Encoding and Decoding in Today’s Digital World
The encoding and decoding theory by Stuart Hall is one of the most influential theories used in…
Construction of Identity in a Digital World
The construction of identity in the virtual space has emerged as one of the significant cultural and…
Culture Industry
I’ll begin with the archetypal idea of the so-called culture industry, created by Theodor Adorno and Max…
Not Just A Look: How The Male Gaze Shapes The Media We Consume Today
Have you ever seen a movie, browsed Instagram, or seen a music video where women are frequently…
What you see isn’t what you get: Decoding & Encoding media in the Digital Age
Ever wondered why two people can watch the same TikTok or read the same tweet and take…
The Digital Mirror: How Social Media Reflects & Shapes Who We Are
The creation of identity has grown closely associated with the digital environments we live in, in today’s…
Manufacturing Consent – Can we trust everything we see?
People assume we live in a world where information is spread liberally and freely, especially since the…
🎬 Understanding the Two-Step Flow Theory Through Catch Me If You Can: When Filmmakers Become Opinion Leaders
If you’ve watched Steven Spielberg’s Catch Me If You Can, you probably remember Leonardo DiCaprio’s charming portrayal…
What is the male gaze?
Male gaze theory is a core element in the media industry, introduced by Laura Mulvey in 1975….
The audience aren’t sheep’s, Stuart Hall’s Encoding/decoding theory
Stuart Hall’s 1980 encoding/decoding model explains how media messages are created, shared, and understood, providing a way…
Construction of identity in a digital world
Sociologist Erving Goffman, in his 1959 book, The Presentation of Self in Everyday Life, describes “social life…
How is the news really absorbed?
The two-step flow theory of communication tells us how information from mass media first reaches opinion leaders,…
Hi I’m rich
A student focused on mastering short-form videos and directing multifaceted media, all while building up knowledge regarding…
The Male Gaze – What are the standards for women vs men?
We’ve all heard of the male gaze; in movies, speeches, online and offline. The “male gaze” invokes…
The Gaze We Inherited
Why do so many films show women the same way? It’s always the one-dimensional, sexy, damsel-like character…
Algorithmic Bias and Data Colonization: Hidden Inequalities in Contemporary Digital Society
On today’s mobile phone screens, we are dealing with algorithms almost every minute: watching short videos, reading…
Why Are Women Always Shown Like That? The Male Gaze
From Charlie’s Angels to OnlyFans, true story. I can not be the only one who watches movies,…
Peering into the patriarchy: Understanding the male gaze.
Discourse surrounding the portrayal of women in the media is timeless, and when engaging with them, it’s…
How Films Make Us Watch Like Men: The Male Gaze
When we watch movies, we usually think we’re just relaxing, escaping, or getting invested in a story….
lgorithmic Bias Creates Information Cocoons
In our daily lives, we often find that the content we see on streaming media differs greatly…
How Algorithmic biases quietly shapes what we see
Algorithmic bias refers to the situation where an automated system that should be “objective and fair” unconsciously…





















