Beyond the Screen: The Construction of Digital Identity
In the digital society, social media plays an essential role in how we construct and express our…
Print Killed the Priest, So Why Are We Letting Someone Read for Us Again?
In 2007, Google estimated that fewer than 1% of searches utilised the ‘I’m Feeling Lucky’ feature, which…
The Medium Is the Message: What Marshall McLuhan Can Teach US About TikTok
Imagine that you’re consuming the same content, but from three different mediums: a TV broadcast, a newspaper…
Can You Really Be Authentic on LinkedIn? Constructing Professional Identity in a Digital World
Every day, millions of people post photos, update profiles and share parts of their lives online. Whether…
How Do Beauty Filters Shape Our Online Identity?
Social media is a part of our daily lives now — people share photos and videos on…
From Opinion Leaders to Cultural Interpreters: Two-Step Flow Theory and Stuart Hall
In modern society, people receive information from social media every day. However, the way people understand information…
Multiple platforms, multiple selves: Performing identity in digital spaces
Digital identity is not the fixed personality that users present in online social interactions. Goffman’s dramaturgical theory…
Labubu: Are We Expressing Our Personality, or Just Being Pushed to Chase Trends?
In May 2025, crowds queued overnight outside Westfield Stratford in East London. People pushed, shouted, and there…
Identity in today’s digital world
Construction of identity in the digital world, refers to how we as individuals create, develop and present…
The Culture Industry: How Media Shapes Our Lives
In current society, media impacts our thoughts, and conducts our world. Familiar culture is a routine part…
Who are we online?
In today’s society, digital media plays an important part in how people express themselves and how they…
Are We Really Free to Choose Our Entertainment？
Do you also start to watch short videos to relax after a day of hard study and…
Does your Spotify playlist truly have a personal touch?
When we use Spotify, the majority of us assume that our homepage is customised for us. We…
Is social media really as unique as we think? Most of us have opened instagram just to…
The Culture Industry: Is Art Becoming a Form of Social Display?
Horkheimer and Adorno argue that the culture industry does not simply meet audience needs; it shapes what…
Two-Step Flow Theory in the Digital Age
Two-Step Flow Theory means that information first flows to influencers and then spread to their social media…
Culture Industry: The impact of social media…
Nowadays, our society is strongly influenced by social media.These platforms have a major impact on everyday life,…
Culture Industry: Why Spotify’s “Personalised” Playlists All Look the Same
Adorno and Horkheimer (2002) invented the term “culture industry” to explain how media and popular culture became…
Why Does One Person Always Choose Where Everyone Eats ?
A Two-Step Flow Theory Perspective Imagine a group chat trying to decide where to eat. Within minutes,…
The culture industry and its influence in our media choices
Have you ever noticed that many films, songs and television programmes always follow the same patterns? From…
Two-Step Flow Theory: There Is No First Step
In June 2016, the satirical Science Post published a ‘Study: 70% of Facebook only read the headline…
Why Do K-pop fans buy multiple albums? A Culture Industry Perspective
K-pop has become popular around the world. However, K-pop is not only about music. It is also…
Viral Hype, Hybrid Gatekeepers: Revisiting the Two-Step Flow Through Kylie Jenner’s Lip Kit
Katz and Lazarsfeld’s two-step flow theory argues media does not directly and unilaterally determine audience opinions. The…
The Commercialisation of Rebellion: Can You Buy Your Distinction?
Punk culture was born to challenge the system. So what happens when the system starts selling it…
