Culture industry.

The culture industry theory which is developed by Theodor Adorno and Max Horkheimer propose that popular culture is produced to manipulate and standardise society into conforming to the unwritten rules set by capitalistic ideas. they argued that cultural products like film and music are there to serve interests of capitalism. The theory perpetuates a passive consumer culture.

Digital Media & Cultural Industries

Thw world of digital media has transformed the cultural industry by providing a siginificant amount of access across to all of society through enabling user participation as well as personalised content for users to consume. it has also allowed freedom of speech to be emphasised thoughout all social platforms. the only concerns that followed was algorithms which limited the exposure of niche content. Digital media has not only increased opportunities but also presented many challenges too.

Digital media prevents manipulation as individuals are controlling what they are saying and it not filtered through capitalistic views. Digital Media changed the way we see media, from a more traditional view of media which is Tabloids and Newspapers to a more technologically based media though more ‘informal’ applicationes such as X formally known as twitter where indviduals can see news through scrolling.

Digital media & Distraction

Loss of aura- a concept by Walter benjamin, who argued that mass poduction and mechanical production take away the aunthenticity and quality which he called ‘aura’ of artwork. When talking about digital media the ‘aura’ is diminished through broad accessibility and replication of cultrual products. the idea of ‘Distraction’ stems from Adrono and Horkheimer who believed that there were concerns with content being so easily accessible that constant stimuli and distractions from digital media can allow people to engage less with the uniqueness of culture which potentially stops individuals from reflecting when reading upon culture driven work.