Author: Yihao

6 Comments on Media discourse in Japan’s discharge of nuclear contaminated wastewater
Posted in 4. ‘Media Discourse’ Or ‘The male gaze’ Blog

Media discourse in Japan’s discharge of nuclear contaminated wastewater

Media discourse can be understood as an ongoing process of communication integrated into the life of the…

3 Comments on Application of Encoding and Decoding Theory to Journalism
Posted in 3. ‘Manufacturing Consent’ Or ‘Ideas of encoding and decoding’ Blog

Application of Encoding and Decoding Theory to Journalism

The theory of encoding and decoding proposed by Stuart Hall describes the process of flow and reception…

4 Comments on Digital Identity Applications in the Internet Age
Posted in 2. ‘Medium theory’ Or ‘Construction of Identity in a digital world’ Blog

Digital Identity Applications in the Internet Age

It is essential to understand what “identity” really is before studying at this stage. This word is derived from…

4 Comments on Two-step flow theory
Posted in 1. ‘Two Step Flow theory’ Or ‘Culture Industry’ Blog

Two-step flow theory

The two-step flow theory proposed by Lazarsfeld, Berelson, and Gaudet in 1940 demonstrated that ideas tend to…

0 Comment on Hi !
Posted in Blog Hello World

Hi !

Hey everyone! My name is Yihao Song, a 23-year-old born in China, and you guys could call…