Author: Akanksha

2 Comments on The Male Gaze in Bollywood versus Western Cinema
Posted in 4. ‘Media Discourse’ Or ‘The male gaze’

The Male Gaze in Bollywood versus Western Cinema

Laura Mulvey, a British filmmaker and feminist film theorist, proposed the idea of the Male Gaze, which…

4 Comments on Ideas of Encoding and Decoding
Posted in 3. ‘Manufacturing Consent’ Or ‘Ideas of encoding and decoding’

Ideas of Encoding and Decoding

What is Encoding and Decoding? The encoding and decoding theory, theorised by Stuart Hall, describes how producers…

4 Comments on Revealing Social Performance: Interactionism, Impression Management, and Mediated Realities
Posted in 2. ‘Medium theory’ Or ‘Construction of Identity in a digital world’

Revealing Social Performance: Interactionism, Impression Management, and Mediated Realities

In this lecture, we learnt about three main topics – interactionism, impression management and the mediated reality,…

5 Comments on Beyond the Screen: Unveiling Influence and Interpretation in Two-Step Communication
Posted in 1. ‘Two Step Flow theory’ Or ‘Culture Industry’

Beyond the Screen: Unveiling Influence and Interpretation in Two-Step Communication

Two Step Flow of Communication (referred to as TSFC in the remaining article) is a model created…

0 Comment on Akanksha Marepalli ♡ ⋆。˚
Posted in Hello World

Akanksha Marepalli ♡ ⋆。˚

Hi everyone! My name is Akanksha Marepalli, I am 19 years old and I am studying the…