Author: Siyao

1 Comment on The ‘male gaze’ in films: the subtle influence of gender power
Posted in 4. ‘Algorithmic Biases’ Or ‘The male gaze’

The ‘male gaze’ in films: the subtle influence of gender power

As a form of mass entertainment, films are not only an artistic expression, but also deeply influence…

1 Comment on Decoding Perspectives: Stuart Hall’s Encoding/Decoding Theory and Its Impact on Media Interpretation
Posted in 3. ‘Manufacturing Consent’ Or ‘Ideas of encoding and decoding’

Decoding Perspectives: Stuart Hall’s Encoding/Decoding Theory and Its Impact on Media Interpretation

Hall is a representative of the cultural studies. His research results represent the highest level of the…

1 Comment on ‘Hot’ and ‘Cool’ Media in the Age of New Media
Posted in 2. ‘Medium theory’ Or ‘Construction of Identity in a digital world’

‘Hot’ and ‘Cool’ Media in the Age of New Media

Marshall McLuhan, a prominent figure in the study of media theory, introduced the concepts of ‘hot’ and…

2 Comments on Development of Cultural Industry
Posted in 1. ‘Two Step Flow theory’ Or ‘Culture Industry’

Development of Cultural Industry

With the progress of society and economic development, the cultural industry has gradually become an important force…

0 Comment on SIYAO’s Channel!!!
Posted in Blog

SIYAO’s Channel!!!

Hey everyone! Welcome to my channel! I’m Siyao Cai, currently in my second year studying Digital Media,…