Author: Junqing

0 Comment on “Decoding and Encoding in Barbie: Exploring Its Social Messages”
Posted in 3. ‘Manufacturing Consent’ Or ‘Ideas of encoding and decoding’

“Decoding and Encoding in Barbie: Exploring Its Social Messages”

Encoding and decoding is a communication theory proposed by cultural studies scholar Stuart Hall, used to analyze…

1 Comment on From Front Stage to Back Stage: Identity Construction in the Social Media Era
Posted in 2. ‘Medium theory’ Or ‘Construction of Identity in a digital world’

From Front Stage to Back Stage: Identity Construction in the Social Media Era

Goffman used theatrical concepts to explain everyday life, employing a theatrical metaphor as the framework for his…

1 Comment on The Two-Step Flow Theory : “The Role of Celebrities in The Two-Step Flow Theory of Communication.”
Posted in 1. ‘Two Step Flow theory’ Or ‘Culture Industry’

The Two-Step Flow Theory : “The Role of Celebrities in The Two-Step Flow Theory of Communication.”

Concept “The two-step flow of communication model says that most people form their opinions under the influence of opinion leaders,…

1 Comment on Here’s Giselle∠( ᐛ 」∠)_
Posted in Blog Hello World

Here’s Giselle∠( ᐛ 」∠)_

Heyaaaaa! I am a 21 years old sophomore majoring in Digital Media, you can call me Giselle….