Author: Weimiao
Explaining the communication success of Li Ziqi’s video from the perspective of coding and decoding
(Hall 1980: 130) The “encoding-decoding” model is an important theoretical framework in cultural studies for understanding how…
Identity Construction in the Digital World: The Establishment of the “Fat Donglai” Brand Image of Chinese Enterprises
In the digital age, how companies can establish a unique and deep brand image in the digital…
Detective Conan from the perspective of the cultural industry——from comic book to multimedia empire
The concept of cultural industry was first proposed by Horkheimer and Adorno of the Frankfurt School in…