Author: 21183973

A student who focuses on storytelling through writing and editing
2 Comments on What is the male gaze?
Posted in 4. ‘Algorithmic Biases’ Or ‘The male gaze’

What is the male gaze?

Male gaze theory is a core element in the media industry, introduced by Laura Mulvey in 1975….

0 Comment on The audience aren’t sheep’s, Stuart Hall’s Encoding/decoding theory
Posted in 3. ‘Manufacturing Consent’ Or ‘Ideas of encoding and decoding’

The audience aren’t sheep’s, Stuart Hall’s Encoding/decoding theory

Stuart Hall’s 1980 encoding/decoding model explains how media messages are created, shared, and understood, providing a way…

1 Comment on Construction of identity in a digital world
Posted in 2. ‘Medium theory’ Or ‘Construction of Identity in a digital world’

Construction of identity in a digital world

Sociologist Erving Goffman, in his 1959 book, The Presentation of Self in Everyday Life, describes “social life…

0 Comment on How is the news really absorbed?
Posted in 1. ‘Two Step Flow theory’ Or ‘Culture Industry’

How is the news really absorbed?

The two-step flow theory of communication tells us how information from mass media first reaches opinion leaders,…

0 Comment on Hi I’m rich
Posted in Blog Hello World

Hi I’m rich

A student focused on mastering short-form videos and directing multifaceted media, all while building up knowledge regarding…