Author: 21183973
A student who focuses on storytelling through writing and editing
What is the male gaze?
Male gaze theory is a core element in the media industry, introduced by Laura Mulvey in 1975….
The audience aren’t sheep’s, Stuart Hall’s Encoding/decoding theory
Stuart Hall’s 1980 encoding/decoding model explains how media messages are created, shared, and understood, providing a way…
Construction of identity in a digital world
Sociologist Erving Goffman, in his 1959 book, The Presentation of Self in Everyday Life, describes “social life…
How is the news really absorbed?
The two-step flow theory of communication tells us how information from mass media first reaches opinion leaders,…
Hi I’m rich
A student focused on mastering short-form videos and directing multifaceted media, all while building up knowledge regarding…



