Author: 21608854
Medium Theory: Rethinking “The Medium is the Message”
The idea of Medium Theory was first introduced by Canadian scholar Marshall McLuhan, who famously declared that…
The Two-Step Flow Theory of Communication
The Two-Step Flow Theory, introduced by Paul Lazarsfeld and Elihu Katz in the 1940s, changed the way…
Hi，everyone
Hi everyone! My name is Cuiyuheng Guo, and I’m from China. I’m currently a second-year student at…