Category: 1. ‘Two Step Flow theory’ Or ‘Culture Industry’
Do we need the Two Step Flow Theory?
How the Two Step Flow Theory began Paul Lazarsfed introduced the Two Step Flow Theory in the…
The Two-Step Flow in the Digital Age: From Political Opinion Leaders to E-Commerce Influencers
The Concept of The Two-Step Flow Theory The Two-Step Flow theory first proposed by Paul Lazarsfeld and…
How does our favourite celebrity affect our opinion? Two-Step Flow Theory.
The two-step flow theory, introduced by Paul Lazarsfeld and Elihu Katz in the 1940s, revolutionised our understanding…
Chinese Costume Dramas and Korean Idol Dramas From the Perspective of Standardization in Culture Industry
The concept of cultural industry, proposed by Adorno and Horkheimer, explains how cultural products, like TV shows,…
Take Twitter as an Example to Understand the Two-Step Flow Theory
The integration of interpersonal influence and media effect is intended to show that interpersonal communication is more…
Who manipulates our minds in the maelstrom of Mass Opinion? — The influence of opinion leaders on social attitudes and prejudices in two-step flow theory
Back in June, a BBC reporter discovered that young voters were browsing Tik Tok for a large…
Two-Step Flow – what is it and how does it help the circulation of fake news?
Political news, gaming recommendations, natural disasters – when is the last time you heard about those from…
The Two-Step Flow Theory : “The Role of Celebrities in The Two-Step Flow Theory of Communication.”
Concept “The two-step flow of communication model says that most people form their opinions under the influence of opinion leaders,…
Detective Conan from the perspective of the cultural industry——from comic book to multimedia empire
The concept of cultural industry was first proposed by Horkheimer and Adorno of the Frankfurt School in…
Two-step flow theory: How influencer marketing shapes what we watch
How many TV shows or movies you have watched are recommendations from self-proclaimed “cinema aficionados”, whether it…
Development of Cultural Industry
With the progress of society and economic development, the cultural industry has gradually become an important force…
The Dangers of the Culture Industry
The culture industry is a term used to define the commodification of creative industries. Developed by Theodor…
Are you really making your own decision? The “invisible hand” under the Two-Step Flow Theory
Have you ever considered whether your choices were truly made by yourself? The two-step flow theory suggests…
The Culture Industry: My take
When it comes to writing about the culture industry, there are two renown names relevant to it:…
Delving into ‘Two Step Flow Theory’ in Contemporary Media through Fidan Tok
To look at two step flow theory (which I’ll refer to as TSFT throughout this blog) properly,…
The Mickey Mouse (Culture) Industry
Culture Industry, a concept introduced by Max Horkheimer and Theodor W. Adorno in the “The Culture Industry:…
Disney Cultural and Commercial Industries
As one of the world’s largest entertainment companies, Disney is more than just a collection of theme…
The DC Culture Industry
As is well known, culture is an essential element for a nation and even a country, it…
The Harry Potter films are used as an example to analyze the cultural industry
Greetings to all, in this blog post, I aim to conduct an analysis of the cultural industry…
