Category: 3. ‘Manufacturing Consent’ Or ‘Ideas of encoding and decoding’
Stuart Hall’s Encoding and Decoding in Today’s Digital World
The encoding and decoding theory by Stuart Hall is one of the most influential theories used in…
What you see isn’t what you get: Decoding & Encoding media in the Digital Age
Ever wondered why two people can watch the same TikTok or read the same tweet and take…
Manufacturing Consent – Can we trust everything we see?
People assume we live in a world where information is spread liberally and freely, especially since the…
The audience aren’t sheep’s, Stuart Hall’s Encoding/decoding theory
Stuart Hall’s 1980 encoding/decoding model explains how media messages are created, shared, and understood, providing a way…
Why we don’t all see the same message: Encoding and Decoding
Encoding and Decoding: Understanding media isn’t just about what we watch, read, or scroll. It’s how meaning…
When you aren’t buying the products , then you are the products
In these day, our daily life is surrounding with media in every tiny corner. They can be…
Manufacturing Consent: How the Media Shape Our Understanding of the World
In today’s Internet era, we often regard news media as a channel to learn the truth, thinking…
Manufacturing Consent in the Platform Era: Rethinking Media Power Today
Manufacturing Consent Revisited Herman and Chomsky’s Manufacturing Consent (1988) remains a foundational critique of how media systems…
What is Manufacturing Consent? Why is it still important today?
When we browse the news, social media, and listen to podcasts every day, most of the information…
Messages to meanings: Understanding Hall’s encoding/decoding theory.
Stuart Hall (1932-2014), who was born in Kingston, Jamaica, was a cultural theorist whose work on concepts…
Stop blaming the audience for not understanding – Let’s talk about the failure of decoding in brand communication
Introduction Stuart Hall’s encoding/decoding model, developed at the Centre for Contemporary Cultural Studies (CCCS) in Birmingham (Hall,…
Are we curating our feeds, or are our feeds curating us?
If you’re anything like me, you can easily lose a whole hour scrolling through TikTok or Instagram…
Manufacturing Consent and How Opinions Are Affected
When people hear the phrase “manufacturing consent,” it sounds dramatic, almost like something out of a dystopian…
Gifted but Real: Reading #GRWM with Hall’s Encoding/Decoding
Every time I open REDNOTE (Xiaohongshu), a GRWM with a tiny “PR/brand collaboration” tag pulls me in—and…
Manufacturing Consent: How Media Quietly Shapes Public Agreement
In the modern world, people feel as if they are living in a world where information circulates…
The most important theory in Media: Ideas of Encoding & Decoding
Introduction: Stuart Hall’s media theories are highly acclaimed as the most important theories in all of media…
Construction and Analysis in Media Communication: Ideas of Encoding and Decoding
Nowadays, we can all observe that media information flows at an unprecedented speed. But can we truly…
Encoding and Decoding: Data and Power
This post will exame the concept of encoding and decoding, referring to The Costs of Connection by…
You’re not crazy, the news you see isn’t an accident.
Have you ever asked yourself why some news stories are all over your feed while others barely…
Manufacturing consent
The phrase “manufacturing consent” literally means “producing agreement.” It is about how people come to agree or seem to…
