Category: 3. ‘Manufacturing Consent’ Or ‘Ideas of encoding and decoding’
Why we don’t all see the same message: Encoding and Decoding
Encoding and Decoding: Understanding media isn’t just about what we watch, read, or scroll. It’s how meaning…
When you aren’t buying the products , then you are the products
In these day, our daily life is surrounding with media in every tiny corner. They can be…
Manufacturing Consent: How the Media Shape Our Understanding of the World
In the contemporary information society, we often regard news media as transparent windows presenting facts. However, Noam…
Manufacturing Consent in the Platform Era: Rethinking Media Power Today
Manufacturing Consent Revisited Herman and Chomsky’s Manufacturing Consent (1988) remains a foundational critique of how media systems…
What is Manufacturing Consent? Why is it still important today?
When we browse the news, social media, and listen to podcasts every day, most of the information…
Messages to meanings: Understanding Hall’s encoding/decoding theory.
Stuart Hall (1932-2014), who was born in Kingston, Jamaica, was a cultural theorist whose work on concepts…
Stop blaming the audience for not understanding – Let’s talk about the failure of decoding in brand communication
Introduction Stuart Hall’s encoding/decoding model, developed at the Centre for Contemporary Cultural Studies (CCCS) in Birmingham (Hall,…
Are we curating our feeds, or are our feeds curating us?
If you’re anything like me, you can easily lose a whole hour scrolling through TikTok or Instagram…
Manufacturing Consent and How Opinions Are Affected
When people hear the phrase “manufacturing consent,” it sounds dramatic, almost like something out of a dystopian…
Gifted but Real: Reading #GRWM with Hall’s Encoding/Decoding
Every time I open REDNOTE (Xiaohongshu), a GRWM with a tiny “PR/brand collaboration” tag pulls me in—and…
Manufacturing Consent: How Media Quietly Shapes Public Agreement
In the modern world, people feel as if they are living in a world where information circulates…
The most important theory in Media: Ideas of Encoding & Decoding
Introduction: Stuart Hall’s media theories are highly acclaimed as the most important theories in all of media…
Construction and Analysis in Media Communication: Ideas of Encoding and Decoding
Nowadays, we can all observe that media information flows at an unprecedented speed. But can we truly…
Encoding and Decoding: Data and Power
This post will exame the concept of encoding and decoding, referring to The Costs of Connection by…
You’re not crazy, the news you see isn’t an accident.
Have you ever asked yourself why some news stories are all over your feed while others barely…
Manufacturing consent
The phrase “manufacturing consent” literally means “producing agreement.” It is about how people come to agree or seem to…
