Category: Blog
Our Online Identity: The Digital Mirror
Construction of Different Identities in the Digital World Identity itself is a sense of who we are…
Construction of Digital Identity
There are many ways to display one’s identity, such as social media, films and dramas, AI machines,…
Medium Theory: Rethinking “The Medium is the Message”
The idea of Medium Theory was first introduced by Canadian scholar Marshall McLuhan, who famously declared that…
If You Could Rebuild Yourself Online, Would You?
Think of the version of yourself that lives online. Every post, caption and story forms a specific…
Is the Culture Industry Theory still relevant in 2025?
The concept of the culture industry, developed by Adorno and Horkheimer, describes how mass-produced culture is used…
🎭 The Culture Industry in the Age of Algorithms: Are We Consuming or Being Consumed?
The term “culture industry” was coined by Theodor Adorno and Max Horkheimer in Dialectic of Enlightenment (1944). They argued that under capitalism,…
The Two-Step Flow Theory of Communication
The Two-Step Flow Theory, introduced by Paul Lazarsfeld and Elihu Katz in the 1940s, changed the way…
Meme :the dervative of“ cultural industry and Two-step Flow”
The concept of the cultural industry was first used by Adorno and Horkheimer in their book *Dialectic…
You heard it here first! Or did you? The two-step flow theory.
The two-step flow theory is a communication theory proposed by sociologist Paul Lazarsfeld in 1944, and it…
Two-Step Flow theory
With the development of the mass media, from television to mobile phones, they change people’s communication and…
Amelia’s Life
Hi everyone, my name is Amelia! I’m 20 years old studying Digital Media Production just like many…
Hi👋 I’m Emily
Hi everyone! My name is Yalu Bao, but you can just call me Emily. I’m 19 years…
Through My Lens
My name is Timi, I’m 20 years old (nearly 21) and I study Digital Media: Journalism! My…
Hi everyone, I’m Tera.
Hello, my name is Jiatong Cheng, and you can also call me by my English name, Tera….
Hi, I’m Linda
Hi everyone, my name is Xinnuo Zhuang. I’m 20 years old and come from China. I’m studying…
Hello😀This is a self-introduction.
Hi! I’m Kiernan, 19, a second-year Digital Media and Communication student from Northeast China. I chose media…
Step Into Jazzy’s World!
Hello everyone! My name is Aljazi, but everyone calls me Jazzy. 🙂 I’m a twenty-one-year-old Digital Media…
Hi,everyone
Hi everyone! My name is Cuiyuheng Guo, and I’m from China. I’m currently a second-year student at…









