Category: Blog

0 Comment on Our Online Identity: The Digital Mirror
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Our Online Identity: The Digital Mirror

Construction of Different Identities in the Digital World Identity itself is a sense of who we are…

0 Comment on Construction of Digital Identity
Posted in 2. ‘Medium theory’ Or ‘Construction of Identity in a digital world’ Blog

Construction of Digital Identity

There are many ways to display one’s identity, such as social media, films and dramas, AI machines,…

0 Comment on Medium Theory: Rethinking “The Medium is the Message”
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Medium Theory: Rethinking “The Medium is the Message”

The idea of Medium Theory was first introduced by Canadian scholar Marshall McLuhan, who famously declared that…

0 Comment on If You Could Rebuild Yourself Online, Would You?
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If You Could Rebuild Yourself Online, Would You?

Think of the version of yourself that lives online. Every post, caption and story forms a specific…

2 Comments on Is the Culture Industry Theory still relevant in 2025?
Posted in 1. ‘Two Step Flow theory’ Or ‘Culture Industry’ Blog

Is the Culture Industry Theory still relevant in 2025?

The concept of the culture industry, developed by Adorno and Horkheimer, describes how mass-produced culture is used…

1 Comment on 🎭 The Culture Industry in the Age of Algorithms: Are We Consuming or Being Consumed?
Posted in 1. ‘Two Step Flow theory’ Or ‘Culture Industry’ Blog

🎭 The Culture Industry in the Age of Algorithms: Are We Consuming or Being Consumed?

The term “culture industry” was coined by Theodor Adorno and Max Horkheimer in Dialectic of Enlightenment (1944). They argued that under capitalism,…

1 Comment on The Two-Step Flow Theory of Communication
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The Two-Step Flow Theory of Communication

The Two-Step Flow Theory, introduced by Paul Lazarsfeld and Elihu Katz in the 1940s, changed the way…

1 Comment on Meme :the dervative of“ cultural industry and Two-step Flow”
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Meme :the dervative of“ cultural industry and Two-step Flow”

The concept of the cultural industry was first used by Adorno and Horkheimer in their book *Dialectic…

1 Comment on You heard it here first! Or did you? The two-step flow theory.
Posted in 1. ‘Two Step Flow theory’ Or ‘Culture Industry’ Blog

You heard it here first! Or did you? The two-step flow theory.

The two-step flow theory is a communication theory proposed by sociologist Paul Lazarsfeld in 1944, and it…

1 Comment on Two-Step Flow theory
Posted in 1. ‘Two Step Flow theory’ Or ‘Culture Industry’ Blog

Two-Step Flow theory

With the development of the mass media, from television to mobile phones, they change people’s communication and…

0 Comment on Amelia’s Life
Posted in Blog Hello World

Amelia’s Life

Hi everyone, my name is Amelia! I’m 20 years old studying Digital Media Production just like many…

0 Comment on Hi👋 I’m Emily
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Hi👋 I’m Emily

Hi everyone! My name is Yalu Bao, but you can just call me Emily. I’m 19 years…

0 Comment on Through My Lens
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Through My Lens

My name is Timi, I’m 20 years old (nearly 21) and I study Digital Media: Journalism! My…

0 Comment on Hi everyone, I’m Tera.
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Hi everyone, I’m Tera.

Hello, my name is Jiatong Cheng, and you can also call me by my English name, Tera….

0 Comment on Hello!
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Hello!

My name is Chen Huang and I was born and raised in China. I’m 20 and currently…

0 Comment on Hi, I’m Linda
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Hi, I’m Linda

Hi everyone, my name is Xinnuo Zhuang. I’m 20 years old and come from China. I’m studying…

0 Comment on Hello😀This is a self-introduction.
Posted in Blog Hello World

Hello😀This is a self-introduction.

Hi! I’m Kiernan, 19, a second-year Digital Media and Communication student from Northeast China. I chose media…

Posted in Blog Hello World

Step Into Jazzy’s World!

Hello everyone! My name is Aljazi, but everyone calls me Jazzy. 🙂 I’m a twenty-one-year-old Digital Media…

0 Comment on Hello!!!
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Hello!!!

My name is Peng Hongjing, from Chongqing, China. I think it’s hard for me to get lost,…

0 Comment on Hi,everyone
Posted in Blog Hello World

Hi,everyone

Hi everyone! My name is Cuiyuheng Guo, and I’m from China. I’m currently a second-year student at…