Category: Blog
The Male Gaze in the Age of TikTok
The male gaze, first theorised by Laura Mulvey (1975), describes how visual media positions women as objects…
Manufacturing Consent – Can we trust everything we see?
People assume we live in a world where information is spread liberally and freely, especially since the…
🎬 Understanding the Two-Step Flow Theory Through Catch Me If You Can: When Filmmakers Become Opinion Leaders
If you’ve watched Steven Spielberg’s Catch Me If You Can, you probably remember Leonardo DiCaprio’s charming portrayal…
Hi I’m rich
A student focused on mastering short-form videos and directing multifaceted media, all while building up knowledge regarding…
The Male Gaze – What are the standards for women vs men?
We’ve all heard of the male gaze; in movies, speeches, online and offline. The “male gaze” invokes…
Peering into the patriarchy: Understanding the male gaze.
Discourse surrounding the portrayal of women in the media is timeless, and when engaging with them, it’s…
lgorithmic Bias Creates Information Cocoons
In our daily lives, we often find that the content we see on streaming media differs greatly…
The Male Gaze: How Visual Culture Shapes the Way We Look at Women
The concept of the “male gaze” was first proposed in 1975 by Laura Mulvey. She contended that…
The male gaze
The male gaze happens everywhere and every time. Loreck suggested that “the ‘gaze’ is a term that…
When Being Seen Feels Like Performance: The Male Gaze Explained
The idea of the male gaze originates from film theory, but honestly, it applies everywhere. Movies, ads,…
Manufacturing Consent in the Platform Era: Rethinking Media Power Today
Manufacturing Consent Revisited Herman and Chomsky’s Manufacturing Consent (1988) remains a foundational critique of how media systems…
Messages to meanings: Understanding Hall’s encoding/decoding theory.
Stuart Hall (1932-2014), who was born in Kingston, Jamaica, was a cultural theorist whose work on concepts…
Stop blaming the audience for not understanding – Let’s talk about the failure of decoding in brand communication
Introduction Stuart Hall’s encoding/decoding model, developed at the Centre for Contemporary Cultural Studies (CCCS) in Birmingham (Hall,…
Are we curating our feeds, or are our feeds curating us?
If you’re anything like me, you can easily lose a whole hour scrolling through TikTok or Instagram…
Manufacturing Consent：Fight or be chill?
When “Free Media” Serves the Powerful: How Herman & Chomsky Expose Hidden Control Ever notice how some…
Medium Theory and the Bias of Media
When we talk about media, most people focus on content. What did the news say? What is…
Manufacturing Consent: How Media Quietly Shapes Public Agreement
In the modern world, people feel as if they are living in a world where information circulates…
Manufacturing consent
The phrase “manufacturing consent” literally means “producing agreement.” It is about how people come to agree or seem to…
Your Online Persona, Real or Not Real?
Construction of Identity in a Digital World. Think back to a time when you were placed in…
Avatars of the Self: Crafting Who We Are Online
In a world where likes, filters, and algorithms quietly sculpt our digital lives, the question of who we…
Our Online Identity: The Digital Mirror
Construction of Different Identities in the Digital World Identity itself is a sense of who we are…
Construction of Digital Identity
There are many ways to display one’s identity, such as social media, films and dramas, AI machines,…
Medium Theory: Rethinking “The Medium is the Message”
The concept of Medium Theory was originally coined by a Canadian media scholar named Marshall McLuhan, famous…
If You Could Rebuild Yourself Online, Would You?
Think of the version of yourself that lives online. Every post, caption and story forms a specific…
