Category: Blog
Construction of Identity in a digital world.
Is anything we see real on social media? “I change every day, change my patterns, my concepts,…
Culture industry.
The culture industry theory which is developed by Theodor Adorno and Max Horkheimer propose that popular culture…
The male gaze is a sexually aggressive force.
The concept of the ‘male gaze’ was first introduced by film critic Laura Mulvey in Visual Pleasure…
The male gaze
Basic interpretation Male gaze is a social and cultural phenomenon, defined as: women are the second sex…
You’re not a work of art.
Women are often portrayed as passive subjects of male desire, and their value is often determined by…
The dominance of Male gaze in media
Film theorist Luara Mulvey introduced the concept of the male gaze in her famous essay “Visual Pleasure…
‘Gaze’ or ‘Admire’
“Seeing comes before words. The child looks and recognizes before it can speak.” –John Berger《ways of seeing》 Before…
Media discourse in Japan’s discharge of nuclear contaminated wastewater
Media discourse can be understood as an ongoing process of communication integrated into the life of the…
Media Discourse
Media discourses are to a large extent controlled by officialdom or the capitalist industry, meaning that they…
Islamophobic discourse in Western media
Media discourse is a term that describes “the parameters within which a particular issue is publicly discussed…
How consensus is created
Noam Chomsky in his book “Manufacturing Consent – The Political Economy of the Mass Media” describes how…
Fox News: Encoding and Decoding of the Western Media
Encoding and Decoding is a model of communication that was developed by Jamaican-British social scholar Stuart Hall….
Manipulated “news”
With the accelerated integration of the global economy and the rapid development of information technology on the…
Who’s controlling my mind?
Theoretical explanation “Manufacturing Consent” is a concept introduced by Edward S. Herman and Noam Chomsky, referring to…
Application of Encoding and Decoding Theory to Journalism
The theory of encoding and decoding proposed by Stuart Hall describes the process of flow and reception…
Encoding and Decoding in Today’s Digital Age
The Media Reception Theory is one by Stuart Hall, a Jamaican-British sociologist. The theory discusses that there…
Encoding and Decoding of Digital Media
As explained by Stuart Hall, encoding and decoding is a way of understanding the theoretical approach to…
Decoding and Encoding: Santa Monica Loves Brighton
In July 2022, Santa Monica and Brighton launched a number of activities to promote their relationship as…
Self-construction in the Internet Age
In today’s Internet age, it’s becoming more and more like Dramaturgy as suggested by Goffman. In the…
Delving into the Complexities of Contemporary Media Communication with the ‘Two-Step Flow’ Model
In the current era of digital communication, the ‘two-step flow’ model, originally devised in a pre-digital context,…
Is that the real me you see?
‘Construction of Identity in a digital world’ ‘Identity tells us who we are and declares to others…
Understanding the Two-Step Flow Theory: A Paradigm Shift in Communication
Hello world I’m Hassan Adams, a resilient black British videographer, and I come from the challenging backdrop…
You can be anyone in the digital world
“Construction of identity in a digital world” Let’s look at two pictures before starting today’s topic. You…
Am I still me?
I’m sure more than one person has heard the story of a sailing ship being repaired so…
