Category: Blog
The male gaze
The male gaze happens everywhere and every time. Loreck suggested that “the ‘gaze’ is a term that…
When Being Seen Feels Like Performance: The Male Gaze Explained
The idea of the male gaze originates from film theory, but honestly, it applies everywhere. Movies, ads,…
Manufacturing Consent in the Platform Era: Rethinking Media Power Today
Manufacturing Consent Revisited Herman and Chomsky’s Manufacturing Consent (1988) remains a foundational critique of how media systems…
Messages to meanings: Understanding Hall’s encoding/decoding theory.
Stuart Hall (1932-2014), who was born in Kingston, Jamaica, was a cultural theorist whose work on concepts…
Stop blaming the audience for not understanding – Let’s talk about the failure of decoding in brand communication
Introduction Stuart Hall’s encoding/decoding model, developed at the Centre for Contemporary Cultural Studies (CCCS) in Birmingham (Hall,…
Are we curating our feeds, or are our feeds curating us?
If you’re anything like me, you can easily lose a whole hour scrolling through TikTok or Instagram…
Manufacturing Consent：Fight or be chill?
When “Free Media” Serves the Powerful: How Herman & Chomsky Expose Hidden Control Ever notice how some…
Medium Theory and the Bias of Media
When we talk about media, most people focus on content. What did the news say? What is…
Manufacturing Consent: How Media Quietly Shapes Public Agreement
In the modern world, people feel as if they are living in a world where information circulates…
Manufacturing consent
The phrase “manufacturing consent” literally means “producing agreement.” It is about how people come to agree or seem to…
Your Online Persona, Real or Not Real?
Construction of Identity in a Digital World. Think back to a time when you were placed in…
Avatars of the Self: Crafting Who We Are Online
In a world where likes, filters, and algorithms quietly sculpt our digital lives, the question of who we…
Our Online Identity: The Digital Mirror
Construction of Different Identities in the Digital World Identity itself is a sense of who we are…
Construction of Digital Identity
There are many ways to display one’s identity, such as social media, films and dramas, AI machines,…
Medium Theory: Rethinking “The Medium is the Message”
The concept of Medium Theory was originally coined by a Canadian media scholar named Marshall McLuhan, famous…
If You Could Rebuild Yourself Online, Would You?
Think of the version of yourself that lives online. Every post, caption and story forms a specific…
Is the Culture Industry Theory still relevant in 2025?
The concept of the culture industry, developed by Adorno and Horkheimer, describes how mass-produced culture is used…
🎭 The Culture Industry in the Age of Algorithms: Are We Consuming or Being Consumed?
The term “culture industry” was coined by Theodor Adorno and Max Horkheimer in Dialectic of Enlightenment (1944). They argued that under capitalism,…
The Two-Step Flow Theory of Communication
Within media and communication studies, the Two-Step Flow Theory remains one of the most influential conceptual lenses…
Meme ：the dervative of“ cultural industry and Two-step Flow”
The concept of the cultural industry was first used by Adorno and Horkheimer in their book *Dialectic…
You heard it here first! Or did you? The two-step flow theory.
The two-step flow theory is a communication theory proposed by sociologist Paul Lazarsfeld in 1944, and it…
Two-Step Flow theory
With the development of the mass media, from television to mobile phones, they change people’s communication and…
Amelia’s Life
Hi everyone, my name is Amelia! I’m 20 years old studying Digital Media Production just like many…
Hi👋 I’m Emily
Hi everyone! My name is Yalu Bao, but you can just call me Emily. I’m 19 years…
