Category: Blog
The Hidden Agenda: Uncovering How Media Manufactures Consent.
“Manufacturing consent” is a concept that explore how mass media shapes and influences public opinion. The concept…
Manufacturing Consent: How does the media make us’ pay ‘?
Have you noticed that some celebrities, products, or ideas suddenly become so popular that everyone seems to…
When East Meets West: How Encoding and Decoding Shape the Global Spread of Chinese Culture
Encoding will have the effect of constructing some of the limits and parameters within which decodings will…
Explain encoding and decoding from the perspective of social information
Hi, everybody. Today I want to talk to you about the concepts of coding and decoding. This…
Capitalism and Cultural Industry
Introduction to Cultural Marriage to Capitalism One of the most prominent ideas amongst the schools of thought…
Construction of identity in the digital world
Presentation of Yourself The construction of identity in the digital world is the way people build their…
The boundary between the internet and reality—To what extent can digital identity replace us?
At the beginning of this blog post, I want to quote a line I really like from…
Construction of identity in a digital media-Famous for“A miserable person”on the Internet
According to Google,Identity construction is the process through which individuals and groups shape their identities based on…
The Construction of Identity in a Digital World: Navigating Selfhood Online
In today’s internet world，identity construction has expanded beyond face-to-face interaction to the wider digital space. Our online…
The Construction of Digital Identity – A New Kind of Empowerment
I would argue that the construction of digital identities empowers people in three ways.： 1. the power…
The construction of identity in the digital world
Construction of self has changed drastically today, perhaps more so with the explosion of digital experiences online….
Korean Rapper ‘Crafting’ a ‘Self’ Problematically on YouTube
“The entire world is a stage and all the men and women merely players. They have their…
Pixel Perfect: How the Digital World is Redefining Who We Are.
In today’s digital world, our online presence shapes our identity as much as real-life experiences. Digital platforms,…
The Hidden Identity in Digital World: Nth Room
In his book “Self Expression in Daily Life” (1959), Goffman established a theory that describes social behaviour…
On the development and influence of Media theory in contemporary society
Hi, today we are going to talk about media theory which still has strong practical significance in…
The Male Gaze
The “male gaze” is a concept from feminist theory, introduced by Laura Mulvey in her important 1975…
The Two-Step Flow in the Digital Age: From Political Opinion Leaders to E-Commerce Influencers
The Concept of The Two-Step Flow Theory The Two-Step Flow theory first proposed by Paul Lazarsfeld and…
Understanding the Two-Step Flow Theory:
In our fast-moving digital age, information travels quickly through many channels. However, how people understand and respond…
How does our favourite celebrity affect our opinion? Two-Step Flow Theory.
The two-step flow theory, introduced by Paul Lazarsfeld and Elihu Katz in the 1940s, revolutionised our understanding…
Chinese Costume Dramas and Korean Idol Dramas From the Perspective of Standardization in Culture Industry
The concept of cultural industry, proposed by Adorno and Horkheimer, explains how cultural products, like TV shows,…
About the culture industry
The culture industry is a force in the creation, production, and commercialization of creative work, typically sacrificing originality…
Take Twitter as an Example to Understand the Two-Step Flow Theory
The integration of interpersonal influence and media effect is intended to show that interpersonal communication is more…
Who manipulates our minds in the maelstrom of Mass Opinion? — The influence of opinion leaders on social attitudes and prejudices in two-step flow theory
Back in June, a BBC reporter discovered that young voters were browsing Tik Tok for a large…