Blog 4: Beyond the Male Gaze: Gender Narratives in the Digital Media Age
The Male Gaze Revisited Laura Mulvey’s Male Gaze theory critiques traditional cinema’s portrayal of women through male-centric…
Blog 3: Media Manipulation and “Manufacturing Consent” in the Digital Age
The Foundations of “Manufacturing Consent” Herman and Chomsky’s Manufacturing Consent argues that media filters information to serve…
Blog 2: Constructing Digital Identities: Balancing the Real and the Virtual
Digital Reconstruction of Identity In the digital media landscape, identity is a dynamic performance. Goffman’s Dramaturgical Theory…
Discuss the male gaze from the film lens
Hello everyone, today I’d like to talk to you about the male gaze in movies. “Gaze” is…
Manufactoring Consent
Manufacturing Consent is a phrase made famous by the 1988 book titled Manufacturing Consent: The Political Economy…
‘A Thousand Readers, A Thousand Hamlet’: the Diversity of Decoding and the Infinite Possibilities of Significance
Children’s perspective Adult’s Perspective Image source: The anti-child abuse poster that can only be seen by children…
Unlocking the code: How Encoding and Decoding shapes our digital lives
Two crucial processes in communication and information transfer are encoding and decoding. Data must be transformed into…
Making Consent: Do We Live in a World of Free Will?
Edward S. Herman and Noam Chomsky, 1988, in Manufacturing Consent: The Political Economy of the Mass Media…
Decoding the Gender Divide: No Wonder Algorithms Shape What We See and Believe?
Stuart Hall proposed the notice of Encoding/Decoding in 1973, stating that media makers use their precise language…
Encoding and decoding from the perspective of the Olympic Games
Do you know the encoding and decoding? Let’s discuss these two things together today. Encoding refers to…
“Decoding and Encoding in Barbie: Exploring Its Social Messages”
Encoding and decoding is a communication theory proposed by cultural studies scholar Stuart Hall, used to analyze…
Decoding Perspectives: Stuart Hall’s Encoding/Decoding Theory and Its Impact on Media Interpretation
Hall is a representative of the cultural studies. His research results represent the highest level of the…
Suppression Of Public Perception
The term “manufacturing consent” was popularized by Noam Chomsky and Edward S. Herman in their seminal work,…
The Continuation of a Way of Thinking: The Mysteries of Encoding and Decoding
Have you ever thought about whether the words you say to others mean the same to them…
The Little Mermaid’s Encoding & Decoding
The ideas of encoding and decoding adapted by Stuart Hall, a Jamaican-born British sociologist, suggested that the…
Decoding the Legacy of Empresses in the Palace: How Audiences Recreate Meaning
Stuart Hall’s Encoding/Decoding theory provides a fascinating lens to analyze how media content is created and interpreted….
Santa on Coke – Encoding and Decoding Coca-Cola’s 2023 Winter Fest Advertisement
Have you ever watched a movie or listened to a song with someone, only to realise you…
Encoding and decoding DAMN. (It should have won album of the year)
When first hearing the words encoding and decoding messages, your first thought might be about spies sending…
Manufacturing Consent Shapes Our World
US theorists Edward Herman and Noam Chomsky created the Propaganda Model, which argues that mainstream American (and…
The Hidden Agenda: Uncovering How Media Manufactures Consent.
“Manufacturing consent” is a concept that explore how mass media shapes and influences public opinion. The concept…
Manufacturing Consent is a large problem: The 2024 Presidential Election
Manufacturing consent was a phrase originally coined in 1922, by the American journalist Walter Lippman, to refer…
Manufacturing Consent: How does the media make us’ pay ‘?
Have you noticed that some celebrities, products, or ideas suddenly become so popular that everyone seems to…
When East Meets West: How Encoding and Decoding Shape the Global Spread of Chinese Culture
Encoding will have the effect of constructing some of the limits and parameters within which decodings will…
Explaining the communication success of Li Ziqi’s video from the perspective of coding and decoding
(Hall 1980: 130) The “encoding-decoding” model is an important theoretical framework in cultural studies for understanding how…
