From Male Gaze to Oppositional Scroll: Watching TikTok and Xiaohongshu Through Feminist Eyes
Everytime I open my social media app like Tiktok/Xiaohongshu, my feed fills with the same kinds of…
Lost in a Gaze : Understanding the Male Gaze Theory
Introduction:Laura Mulvey is a media theorist born in Britain. Her work encapsulates how women are viewed by…
The Male Gaze: How Visual Culture Shapes the Way We Look at Women
The concept of the “male gaze” was first proposed in 1975 by Laura Mulvey. She contended that…
How Algorithms Shape Our Daily Decisions: Bias, Consequences and Accountability
Algorithms quietly shape many of the choices we make every day. We often think of data, AI…
The male gaze
The male gaze happens everywhere and every time. Loreck suggested that “the ‘gaze’ is a term that…
The Male Gaze is Everywhere – here is the hidden impact.
What is the Male Gaze? The Male Gaze is rooted in film studies, however it can be…
The Male Gaze in the Film Industry and the Predicaments of Female-Centric Themes
Since Laura Mulvey proposed the concept of the male gaze in 1975, it has been widely used…
Entertainment as Control: The Culture Industry grip on society
The concept of the “culture industry,” introduced by Theodor W. Adorno and Max Horkheimer, remains a powerful…
Why we don’t all see the same message: Encoding and Decoding
Encoding and Decoding: Understanding media isn’t just about what we watch, read, or scroll. It’s how meaning…
When Being Seen Feels Like Performance: The Male Gaze Explained
The idea of the male gaze originates from film theory, but honestly, it applies everywhere. Movies, ads,…
When you aren’t buying the products , then you are the products
In these day, our daily life is surrounding with media in every tiny corner. They can be…
Manufacturing Consent: How the Media Shape Our Understanding of the World
In today’s Internet era, we often regard news media as a channel to learn the truth, thinking…
Manufacturing Consent in the Platform Era: Rethinking Media Power Today
Manufacturing Consent Revisited Herman and Chomsky’s Manufacturing Consent (1988) remains a foundational critique of how media systems…
What is Manufacturing Consent? Why is it still important today?
When we browse the news, social media, and listen to podcasts every day, most of the information…
Messages to meanings: Understanding Hall’s encoding/decoding theory.
Stuart Hall (1932-2014), who was born in Kingston, Jamaica, was a cultural theorist whose work on concepts…
Stop blaming the audience for not understanding – Let’s talk about the failure of decoding in brand communication
Introduction Stuart Hall’s encoding/decoding model, developed at the Centre for Contemporary Cultural Studies (CCCS) in Birmingham (Hall,…
Are we curating our feeds, or are our feeds curating us?
If you’re anything like me, you can easily lose a whole hour scrolling through TikTok or Instagram…
Manufacturing Consent：Fight or be chill?
When “Free Media” Serves the Powerful: How Herman & Chomsky Expose Hidden Control Ever notice how some…
Manufacturing Consent and How Opinions Are Affected
When people hear the phrase “manufacturing consent,” it sounds dramatic, almost like something out of a dystopian…
Medium Theory and the Bias of Media
When we talk about media, most people focus on content. What did the news say? What is…
Gifted but Real: Reading #GRWM with Hall’s Encoding/Decoding
Every time I open REDNOTE (Xiaohongshu), a GRWM with a tiny “PR/brand collaboration” tag pulls me in—and…
Manufacturing Consent: How Media Quietly Shapes Public Agreement
In the modern world, people feel as if they are living in a world where information circulates…
The most important theory in Media: Ideas of Encoding & Decoding
Introduction: Stuart Hall’s media theories are highly acclaimed as the most important theories in all of media…
Construction and Analysis in Media Communication: Ideas of Encoding and Decoding
Nowadays, we can all observe that media information flows at an unprecedented speed. But can we truly…