0 Comment on Do Two step flow theory still significant today?
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Do Two step flow theory still significant today?

With rapid technological development, media and information now package and transfer in many new formats. Unlike the…

1 Comment on You heard it here first! Or did you? The two-step flow theory.
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You heard it here first! Or did you? The two-step flow theory.

The two-step flow theory is a communication theory proposed by sociologist Paul Lazarsfeld in 1944, and it…

3 Comments on The Two-Step Flow Theory: The Dissemination of Ideas is not Limited to the Media.
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The Two-Step Flow Theory: The Dissemination of Ideas is not Limited to the Media.

In the age of social media and instant news, we often assume that information travels directly from…

4 Comments on The Culture Industry and Its Modern Relevance
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The Culture Industry and Its Modern Relevance

The culture industry is a concept developed by Theodor Adorno and Max Horkheimer, members of the Frankfurt School, in…

6 Comments on The Two-Step Flow Theory and the Power of Influencers in Social Media Communication
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The Two-Step Flow Theory and the Power of Influencers in Social Media Communication

Have you ever thought about where the messages we receive on social media truly come from, and…

4 Comments on Do you shape culture, or does culture shape you? The Culture Industry
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Do you shape culture, or does culture shape you? The Culture Industry

What would you choose, Marvel or DC? The culture industry theory, developed by Theodor Adorno and Max…

1 Comment on Two-Step Flow Theory in Our Modern Age
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Two-Step Flow Theory in Our Modern Age

When most people think about how the media influences others, they often picture it as a direct…

1 Comment on Two-Step Flow theory
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Two-Step Flow theory

With the development of the mass media, from television to mobile phones, they change people’s communication and…

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Amelia’s Life

Hi everyone, my name is Amelia! I’m 20 years old studying Digital Media Production just like many…

0 Comment on Two steps forwards or two steps back? Two Step Flow Theory (Lewis Gates-Wheeler)
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Two steps forwards or two steps back? Two Step Flow Theory (Lewis Gates-Wheeler)

One of the many media theories that makes many academics question the role of mass media, opinion…

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Hi👋 I’m Emily

Hi everyone! My name is Yalu Bao, but you can just call me Emily. I’m 19 years…

0 Comment on Through My Lens
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Through My Lens

My name is Timi, I’m 20 years old (nearly 21) and I study Digital Media: Journalism! My…

0 Comment on Hi everyone, I’m Tera.
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Hi everyone, I’m Tera.

Hello, my name is Jiatong Cheng, and you can also call me by my English name, Tera….

0 Comment on Hello!
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Hello!

My name is Chen Huang and I was born and raised in China. I’m 20 and currently…

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Hi, I’m Linda

Hi everyone, my name is Xinnuo Zhuang. I’m 20 years old and come from China. I’m studying…

0 Comment on Hello😀This is a self-introduction.
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Hello😀This is a self-introduction.

Hi! I’m Kiernan, 19, a second-year Digital Media and Communication student from Northeast China. I chose media…

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Step Into Jazzy’s World!

Hello everyone! My name is Aljazi, but everyone calls me Jazzy. 🙂 I’m a twenty-one-year-old Digital Media…

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A little bit about me.

Hello guys, my name is Freddie and I’m a second year student at the university of Westminster….

0 Comment on Decoding the Digital: Media & Communication in the 21st Century (Lewis Gates-Wheeler)
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Decoding the Digital: Media & Communication in the 21st Century (Lewis Gates-Wheeler)

Hello I am Lewis Gates-Wheeler. I am 19 years old, from London and I live in North…

0 Comment on Hello!!!
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Hello!!!

My name is Peng Hongjing, from Chongqing, China. I think it’s hard for me to get lost,…

1 Comment on Hi! 你好!
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Hi! 你好!

Hi, everyone! My name is Yi Sun, I was born in and raised in China. Currently, I…

0 Comment on Hola!
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Hola!

Hi everyone! My name is Sarai, and I was born and raised in Spain. Although my family…

0 Comment on Hi,everyone
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Hi,everyone

Hi everyone! My name is Cuiyuheng Guo, and I’m from China. I’m currently a second-year student at…

0 Comment on Becoming Pendo (One Snack Break at a Time)
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Becoming Pendo (One Snack Break at a Time)

Hello, my name is Pendo Phylicia (pronounced Fel-Icia) Lapolo. I am 20 and a second-year digital media,…