1 Comment on How does our favourite celebrity affect our opinion? Two-Step Flow Theory.
Posted in 1. ‘Two Step Flow theory’ Or ‘Culture Industry’ Blog

How does our favourite celebrity affect our opinion? Two-Step Flow Theory.

The two-step flow theory, introduced by Paul Lazarsfeld and Elihu Katz in the 1940s, revolutionised our understanding…

1 Comment on Chinese Costume Dramas and Korean Idol Dramas From the Perspective of Standardization in Culture Industry
Posted in 1. ‘Two Step Flow theory’ Or ‘Culture Industry’ Blog

Chinese Costume Dramas and Korean Idol Dramas From the Perspective of Standardization in Culture Industry

The concept of cultural industry, proposed by Adorno and Horkheimer, explains how cultural products, like TV shows,…

0 Comment on About the culture industry
Posted in Blog

About the culture industry

The culture industry, it is responsible for the creation, production, and sale of creative content, it tends…

2 Comments on Take Twitter as an Example to Understand the Two-Step Flow Theory
Posted in 1. ‘Two Step Flow theory’ Or ‘Culture Industry’ Blog

Take Twitter as an Example to Understand the Two-Step Flow Theory

The integration of interpersonal influence and media effect is intended to show that interpersonal communication is more…

0 Comment on Who manipulates our minds in the maelstrom of Mass Opinion? — The influence of opinion leaders on social attitudes and prejudices in two-step flow theory
Posted in 1. ‘Two Step Flow theory’ Or ‘Culture Industry’ Blog

Who manipulates our minds in the maelstrom of Mass Opinion? — The influence of opinion leaders on social attitudes and prejudices in two-step flow theory

Back in June, a BBC reporter discovered that young voters were browsing Tik Tok for a large…

2 Comments on Two-Step Flow – what is it and how does it help the circulation of fake news?
Posted in 1. ‘Two Step Flow theory’ Or ‘Culture Industry’

Two-Step Flow – what is it and how does it help the circulation of fake news?

Political news, gaming recommendations, natural disasters – when is the last time you heard about those from…

1 Comment on The Two-Step Flow Theory : “The Role of Celebrities in The Two-Step Flow Theory of Communication.”
Posted in 1. ‘Two Step Flow theory’ Or ‘Culture Industry’

The Two-Step Flow Theory : “The Role of Celebrities in The Two-Step Flow Theory of Communication.”

Concept “The two-step flow of communication model says that most people form their opinions under the influence of opinion leaders,…

2 Comments on ——When fanatical people manipulate with each other
Posted in Blog

——When fanatical people manipulate with each other

As the start of this blog, I want to introduce you a man who named Alan Irwin…

0 Comment on Culture industry
Posted in Blog

Culture industry

2 Comments on Detective Conan from the perspective of the cultural industry——from comic book to multimedia empire
Posted in 1. ‘Two Step Flow theory’ Or ‘Culture Industry’

Detective Conan from the perspective of the cultural industry——from comic book to multimedia empire

The concept of cultural industry was first proposed by Horkheimer and Adorno of the Frankfurt School in…

4 Comments on Two-step flow theory: How influencer marketing shapes what we watch
Posted in 1. ‘Two Step Flow theory’ Or ‘Culture Industry’

Two-step flow theory: How influencer marketing shapes what we watch

How many TV shows or movies you have watched are recommendations from self-proclaimed “cinema aficionados”, whether it…

0 Comment on Development of Cultural Industry
Posted in 1. ‘Two Step Flow theory’ Or ‘Culture Industry’

Development of Cultural Industry

With the progress of society and economic development, the cultural industry has gradually become an important force…

2 Comments on The Dangers of the Culture Industry
Posted in 1. ‘Two Step Flow theory’ Or ‘Culture Industry’

The Dangers of the Culture Industry

The culture industry is a term used to define the commodification of creative industries. Developed by Theodor…

0 Comment on About the Culture Industry
Posted in Blog

About the Culture Industry

What is the Culture Industry? “Cultural Industry” is a complex and non-static concept that cannot be clearly…

1 Comment on Are you really making your own decision? The “invisible hand” under the Two-Step Flow Theory
Posted in 1. ‘Two Step Flow theory’ Or ‘Culture Industry’

Are you really making your own decision? The “invisible hand” under the Two-Step Flow Theory

Have you ever considered whether your choices were truly made by yourself? The two-step flow theory suggests…

0 Comment on The Culture Industry: My take
Posted in 1. ‘Two Step Flow theory’ Or ‘Culture Industry’

The Culture Industry: My take

When it comes to writing about the culture industry, there are two renown names relevant to it:…

0 Comment on Welcome to Liuyang’s world
Posted in Blog Hello World

Welcome to Liuyang’s world

Hello, nice to meet you!! My name is Liuyang Li. I am a sophomore majoring in digital…

0 Comment on Allowing how we take in information if it wasn’t for the Two Step Flow Theory…
Posted in Blog

Allowing how we take in information if it wasn’t for the Two Step Flow Theory…

Weimann, G. (2015). According to a communication concept called the two-step flow hypothesis, opinion leaders act as a…

1 Comment on Delving into ‘Two Step Flow Theory’ in Contemporary Media through Fidan Tok
Posted in 1. ‘Two Step Flow theory’ Or ‘Culture Industry’

Delving into ‘Two Step Flow Theory’ in Contemporary Media through Fidan Tok

To look at two step flow theory (which I’ll refer to as TSFT throughout this blog) properly,…

6 Comments on The Mickey Mouse (Culture) Industry
Posted in 1. ‘Two Step Flow theory’ Or ‘Culture Industry’ Blog

The Mickey Mouse (Culture) Industry

Culture Industry, a concept introduced by Max Horkheimer and Theodor W. Adorno in the “The Culture Industry:…

0 Comment on Disney Cultural and Commercial Industries
Posted in 1. ‘Two Step Flow theory’ Or ‘Culture Industry’ Blog

Disney Cultural and Commercial Industries

As one of the world’s largest entertainment companies, Disney is more than just a collection of theme…

0 Comment on The DC Culture Industry
Posted in 1. ‘Two Step Flow theory’ Or ‘Culture Industry’

The DC Culture Industry

As is well known, culture is an essential element for a nation and even a country, it…

2 Comments on The Harry Potter films are used as an example to analyze the cultural industry
Posted in 1. ‘Two Step Flow theory’ Or ‘Culture Industry’ Blog

The Harry Potter films are used as an example to analyze the cultural industry

Greetings to all, in this blog post, I aim to conduct an analysis of the cultural industry…

1 Comment on Welcome to My World: A Glimpse into Karamjeet’s Life
Posted in Blog

Welcome to My World: A Glimpse into Karamjeet’s Life

Hey there! I’m Karamjeet, from East London with a passion for gaming. In a lively city full…