Encoding and Decoding: Data and Power
This post will exame the concept of encoding and decoding, referring to The Costs of Connection by…
You’re not crazy, the news you see isn’t an accident.
Have you ever asked yourself why some news stories are all over your feed while others barely…
Manufacturing consent
The phrase “manufacturing consent” literally means “producing agreement.” It is about how people come to agree or seem to…
Your Online Persona, Real or Not Real?
Construction of Identity in a Digital World. Think back to a time when you were placed in…
Avatars of the Self: Crafting Who We Are Online
In a world where likes, filters, and algorithms quietly sculpt our digital lives, the question of who we…
Our Online Identity: The Digital Mirror
Construction of Different Identities in the Digital World Identity itself is a sense of who we are…
Medium Theory in Today
Media theory helps us understand how communication tools shape our thoughts and our daily lives. That means…
Are we losing or gaining the right of forming ourself ? Construction of Digital Identity
What does “identity” traditionally mean？ Identity traditionally refers to what makes a person unique and distinct from…
Constructing You: Identity in the digital age.
What is identity? Before exploring how our identities have evolved with the digital age, we first need…
Construction of Digital Identity
There are many ways to display one’s identity, such as social media, films and dramas, AI machines,…
Medium Theory: Rethinking “The Medium is the Message”
The concept of Medium Theory was originally coined by a Canadian media scholar named Marshall McLuhan, famous…
If You Could Rebuild Yourself Online, Would You?
Think of the version of yourself that lives online. Every post, caption and story forms a specific…
Identity Construction in the Digital World :From Mediated Presentation to Algorithmic Shaping
Today, as digital media permeates our daily lives, the way we construct “who I am” is undergoing…
Behind the Filter: How Digital Media Shapes Me
“Nothing and nobody exists in this world whose very being does not presuppose a spectator,” writes Hannah…
Not Just the Message: Seeing the Power of the Medium
Medium theory examines what media communicates and also how the medium itself influences communication, culture, and perception….
Between the Screen and the Self: Construction of Identity in a Digital World.
Think of your favourite influencer or online creator. What image do they project through their posts, captions,…
Constructing Identity in the Digital Media Age
In today’s digital environment, individuals can construct and present identities that extend beyond their physical selves. Platforms…
The Construction of Different Identities in the Digital World
By 2025, it seems that no one will have not used digital platforms and social media. In…
Construction of Identity in a Digital World: How many searches on Google happen per minute?
Introduction:Did you know that in 2025 over 5 billion people use social media worldwide? Which is a…
Culture Industry: Then vs Now
The culture industry, a term coined by Theodore Adorno and Max Horkheimer, critiques how mass-produced culture manipulates…
Is the Culture Industry Theory still relevant in 2025?
The concept of the culture industry, developed by Adorno and Horkheimer, describes how mass-produced culture is used…
🎭 The Culture Industry in the Age of Algorithms: Are We Consuming or Being Consumed?
The term “culture industry” was coined by Theodor Adorno and Max Horkheimer in Dialectic of Enlightenment (1944). They argued that under capitalism,…
Two-Step Flow Theory: How Influence Really Works
The Two-Step Flow Theory Proposed by Paul Lazarsfeldand Elihu Katz, suggests that media messages don’t reach people…
SHIWEI YANG Self-introduction
Hello everyone, my name is ShiWei Yang, you can also call me Harry, I am 21 years…