Construction of Identity in a digital world
Theoretical introduction In the digital world, identity construction refers to the management and shaping of one’s external…
Digital Identity Applications in the Internet Age
It is essential to understand what “identity” really is before studying at this stage. This word is derived from…
Hot & Cold media? Biased media?
The Canadian philosopher, Marshall McLuhan, who studied medium theory, is a “ formalist”, which means that those…
What is medium theory?
Medium theory involves a set of methods for exploring the differences between the meaning of a message…
Who are you exactly
With the powerful Internet, our social network no longer limited to people around us. In the virtual…
Maintain individual thought
Medium Theory: A Brief Overview Medium theory, also known as media theory. It posits that the medium…
Are you a “digital chameleon”?
In our evolving digital age, the issue of identity has taken on a new connotation in the…
The Medium Is The Message
Today, we live in a world where communication is essential for success. From business to personal relationships,…
“On the Internet, nobody knows you’re a dog🐶.”
Introduction： The construction of identity in the digital world, I believe everyone is familiar with this title….
Revealing Social Performance: Interactionism, Impression Management, and Mediated Realities
In this lecture, we learnt about three main topics – interactionism, impression management and the mediated reality,…
Yinjing Pan
Hello, everyone！ My name is Yinjing Pan. I come from Shaoxing City, Zhejiang Province, China. China is…
Exploring the Culture Industry: A Look at Mass Culture and its Impact
In today’s interconnected world, the culture industry plays a pivotal role in shaping our society and influencing…
Cultural industry affects the world
Introduction ”Cultural industry is a concept first used by Adorno and Horkheimer in their book Dialectic of…
Gen Z: defying the Culture Industry passivity?
“Culture industry” is the name of the theory that was developed by Theodore Adorno and Max Horkheimer…
Two Step Flow theory
Paul Lazarsfeld, Bernard Berelson, and Hazel Gaudet revolutionized information dissemination with their 1944 publication of a two-step…
A quick word about the culture industry
No one knows exactly when the idea that people’s pastimes have shifted from “outdoor activities” to “electronic…
The Indian Bride – Culture Industry
The concept of the “culture industry,” as explored by Theodor Adorno and Max Horkheimer, holds that culture…
Culture different: Industry vs. Authentic
The word “culture industry” first appeared in the Dialectic of Enlightenment. It aimed to criticize its compulsion on…
Reverie on Cultural Industries
A topic of discussion in post-World War II German academia is that Germany, as a country that…
One step, Two steps or Multiple steps?
In my experience as an avid gamer, placing exclusive reliance on Steam recommendations and reviews fails to…
Culture Industry
The term “Culture Industry” brought by the German critical theorists Theodor Adorno and Max Horkheimer refers to…
Two-Step Flow theory analysis
Introduction In our daily lives, information is constantly hitting our brains and changing our trajectories. Do you…
Beyond the Screen: Unveiling Influence and Interpretation in Two-Step Communication
Two Step Flow of Communication (referred to as TSFC in the remaining article) is a model created…
Two-Step Flow Theory
The two-step flow theory which was first suggested by Paul Lazarsfeld, the sociologist, in 1944, then was…