The Two-Step Flow Theory of Communication
Within media and communication studies, the Two-Step Flow Theory remains one of the most influential conceptual lenses…
What Is the Two-Step Flow Theory—and Why Should You Care?
The Two-Step Flow Theory is a theory of communication that explains how information and influence flow in…
Meme ：the dervative of“ cultural industry and Two-step Flow”
The concept of the cultural industry was first used by Adorno and Horkheimer in their book *Dialectic…
How the Tow-Step Flow Thoery Explains Today’s Media
The Two-Step Flow Theory helps explain how media messages reach people and how they spread. This idea…
Do Two step flow theory still significant today？
With rapid technological development, media and information now package and transfer in many new formats. Unlike the…
You heard it here first! Or did you? The two-step flow theory.
The two-step flow theory is a communication theory proposed by sociologist Paul Lazarsfeld in 1944, and it…
The Two-Step Flow Theory: The Dissemination of Ideas is not Limited to the Media.
In the age of social media and instant news, we often assume that information travels directly from…
The Culture Industry and Its Modern Relevance
The culture industry is a concept developed by Theodor Adorno and Max Horkheimer, members of the Frankfurt School, in…
The Two-Step Flow Theory and the Power of Influencers in Social Media Communication
Have you ever thought about where the messages we receive on social media truly come from, and…
Do you shape culture, or does culture shape you? The Culture Industry
What would you choose, Marvel or DC? The culture industry theory, developed by Theodor Adorno and Max…
Two-Step Flow Theory in Our Modern Age
When most people think about how the media influences others, they often picture it as a direct…
Two-Step Flow theory
With the development of the mass media, from television to mobile phones, they change people’s communication and…
Amelia’s Life
Hi everyone, my name is Amelia! I’m 20 years old studying Digital Media Production just like many…
Two steps forwards or two steps back? Two Step Flow Theory
One of the many media theories that makes many academics question the role of mass media, opinion…
Hi👋 I’m Emily
Hi everyone! My name is Yalu Bao, but you can just call me Emily. I’m 19 years…
Through My Lens
My name is Timi, I’m 20 years old (nearly 21) and I study Digital Media: Journalism! My…
Hi everyone, I’m Tera.
Hello, my name is Jiatong Cheng, and you can also call me by my English name, Tera….
Hello!
My name is Chen Huang and I was born and raised in China. I’m 20 and currently…
Hi, I’m Linda
Hi everyone, my name is Xinnuo Zhuang. I’m 20 years old and come from China. I’m studying…
Hello😀This is a self-introduction.
Hi! I’m Kiernan, 19, a second-year Digital Media and Communication student from Northeast China. I chose media…
Step Into Jazzy’s World!
Hello everyone! My name is Aljazi, but everyone calls me Jazzy. 🙂 I’m a twenty-one-year-old Digital Media…
A little bit about me.
Hello guys, my name is Freddie and I’m a second year student at the university of Westminster….
Decoding the Digital: Media & Communication in the 21st Century (Lewis Gates-Wheeler)
Hello I am Lewis Gates-Wheeler. I am 19 years old, from London and I live in North…
Hello!!!
My name is Peng Hongjing, from Chongqing, China. I think it’s hard for me to get lost,…